I’m a baby blogger. I don’t mean that I neccessarily blog about babies, I just mean that I’m fairly new to the world of blogs, blogging and everything that comes with it. So I am going to blame my lack of posts on my newness. It has nothing to do with the holiday craziness, working, nursing a flu ridden husband back to health, trying and failing to prevent my children from catching the flu and pink eye, nursing them back to health and organizing, reorganizing and giving up at organizing the christmas gifts that my children were blessed with throughout the entire month of December.
However, I CANNOT let another moment go by without sharing this challenge for change that has been thrown down by an incredible woman. Katie at Changing the Face of Beauty has worked tirelessly since 2012 to change the perceptions of society. It started as a website highlighting children of all abilities through photography. The mission was simple; encouraged mainstream media and companies across the globe to include individuals of all ability in their advertisements and promotions. Katie’s intiiative has certainly changed perceptions and is continuing to gain momentum. And why shouldnt it? Why shouldn’t children and adults with disabilities have an opportunity to promote the brands that they know and love?
Recently Katie issued a challenge; #15in2015. The goal is to convince at LEAST 15 retailers to feature individuals representing a variety of abilities in their advertisements during 2015. Using the #IMREADY individuals across the globe have began calling out their favorite retailers, businesses, brands, and the like, challenging them to step up and join in! To be one of the first (of many I’m sure) to come along side this community and show their support for inclusion.
Changing the Face of Beauty has already made it super simple to join in and challenge whatever retailer you love the most. Take your choice of social media outlet and tag the business (or bussinesses) of your choosing. Add in a few hashtags including #IMREADY, #15in2015, #changingthefaceofbeauty and garnish with a photo! There you go, thats it. It wont take too long, and the resulting change will be monumental.
It can be easy to miss a few little voices, but the public cannot ignore the crowd chant “I AM READY!”. So go on, get to it! And remember “The power of one, if fearless and focused, is formidable, but the power of MANY working together is better” Gloria Macapagal Arroyo.
Gabe has called out #thechildrensplace, #oldnavy, #gymboree, #jellybeans, #thekidscourt, #melissa&doug, #walmart, #mobywrap, #medela, #brightstarts, #target, #carters, #mattel, #toysrus, and #playskool
Do you think they’re ready to represent?
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